01
portfolio
Personal Project / 2018
User Experience
User Interface
Branding
Mobile App
MOVIE TRACKER APP
ABOUT PROJECT
Nowadays, the film industry produces a large number of movies each year, and these films are distributed differently depending on the city or region. The rotation of theatres is usually high, which impedes viewers' ability to enjoy the experience of seeing some movies on the big screen.
Challenge
The main challenges that face our potential users are:
Follow up on movies they want to see when they reach theatres.
Find out the availability of films that you are interested in seeing at the theatres before they leave the billboard.
With a large amount of audiovisual content we have available now, it is sometimes more difficult to decide what to see.
Discovery & Strategy
By means of conducting interviews with users of different profiles, information was obtained that confirms the hypotheses, as well as adding other important details about situations presented by the users:
Many film enthusiasts have difficulty going to the movies.
For some of them, the schedule of theatres makes it more difficult to attend, unlike streaming services.
Most people watch movie trailers, and this arouses their interest in upcoming films.
The spoilers and bad comments mostly on social networks in many cases discourage viewers; therefore, they prefer to see the film in the first days of the exhibition.
In general, the interviewees reported that they prefer the experience of watching the film in the cinema, mainly in high-budget productions and experiences such as 3D, IMAX, 4D, Dolby Digital, etc. They also enjoy the ambience and food options offered in movie theatres.
They sometimes have difficulties in coordinating with other people and deciding what to see.
Design Solution
The proposal is to create a simple-to-use mobile app that helps users follow up on upcoming releases in cinemas, recommend films based on the movies that have interest in seeing, and can register and rate titles they’ve already seen.
This app will offer all the information about each film, including the poster, trailers, synopsis, Rotten Tomatoes ratings, and users' ratings, as well as related or similar movies.
Branding
The brand and name were created using a term related to audiovisual products and using the icon that represents a movie theatre screen.
Tools used: Sketch, Adobe Illustrator
Connect CMS Image fields (Image 1–10)
Information Architecture
This content model shows the different levels of information about every film and navigation structure of the app.
Tools used: Whimsical
Connect CMS Image fields (Image 1–10)
User Interface
For the development of the interface, I try to make it minimalist, easy to use, and that information about films takes the leading role.
Tools used: Sketch, Whimsical, Balsamiq
Connect CMS Image fields (Image 1–10)
Prototyping
A prototype was performed to test the effectiveness of navigation, ease of usability, convenient position elements, alerting features, attractive UI, and then make adjustments after several rounds of review with users.
Tools used: Sketch, Invision, Principle
Reflections
Every product begins with a strong foundation. Rather than focusing solely on delivering a final solution, this project was about understanding the problem, validating assumptions, and creating a flexible framework that could evolve as new insights emerged. While the product continues toward its next stage of development, the work completed during discovery established a clear direction for future iterations and business validation. This experience reinforced my belief that great product design is an ongoing process of learning, testing, and refining solutions that create lasting value for both users and the business.
Connect CMS Image fields (Image 1–10)
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