By means of conducting interviews with users of different profiles, information was obtained that confirms the hypotheses, as well as adding other important details about situations presented by the users:

• Many film enthusiasts have difficulty going to the movies.

• For some of them, the schedule of theatres makes it more difficult to attend, unlike streaming services.

• Most people watch movie trailers, and this arouses their interest in upcoming films.

• The spoilers and bad comments mostly on social networks in many cases discourage viewers; therefore, they prefer to see the film in the first days of the exhibition.

• In general, the interviewees reported that they prefer the experience of watching the film in the cinema, mainly in high-budget productions and experiences such as 3D, IMAX, 4D, Dolby Digital, etc. They also enjoy the ambience and food options offered in movie theatres.

• They sometimes have difficulties in coordinating with other people and deciding what to see.