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blurred Identity

blurred Identity

NOEMA Collective / 2026

AI Conceptual Photography

Art Direction

Narrative Development

Work

Between presence and disappearance

About project

Blurred Identity is a conceptual AI-generated portrait project for NOEMA Collective, a fictional creative studio exploring themes of perception and selfhood. The central image — a man’s portrait with intentional motion blur — reflects the fragility of identity in a fast-moving, digital-first world.

Project overview

The project is built around the tension between clarity and distortion. Blur is not treated as an error but as an aesthetic tool: a way to express memory, movement, and the uncertain edges of identity. The result is a series of portraits that feel both intimate and ephemeral, questioning how we are seen and remembered.

What I did

I created the visual concept, experimented with AI tools to achieve layered blur effects, and curated the final selection. Each piece was chosen to highlight emotion over sharpness, inviting the viewer to engage with imperfection as part of the story.

BRANDING

The brand and name were created using a term related to audiovisual products and using the icon that represents a movie theatre screen.

Tools used: Sketch, Adobe Illustrator

The brand and name were created using a term related to audiovisual products and using the icon that represents a movie theatre screen.

Tools used: Sketch, Adobe Illustrator

The brand and name were created using a term related to audiovisual products and using the icon that represents a movie theatre screen.

Tools used: Sketch, Adobe Illustrator

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INFORMATION ARCHITECTURE

INFORMATION ARCHITECTURE

This content model shows the different levels of information about every film and navigation structure of the app.

Tools used: Whimsical

This content model shows the different levels of information about every film and navigation structure of the app.

Tools used: Whimsical

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USER INTERFACE

For the development of the interface, I try to make it minimalist, easy to use, and that information about films takes the leading role.

Tools used: Sketch, Whimsical, Balsamiq

For the development of the interface, I try to make it minimalist, easy to use, and that information about films takes the leading role.

Tools used: Sketch, Whimsical, Balsamiq

No images provided
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PROTOTYPING

A prototype was performed to test the effectiveness of navigation, ease of usability, convenient position elements, alerting features, attractive UI, and then make adjustments after several rounds of review with users.

Tools used: Sketch, Invision, Principle

A prototype was performed to test the effectiveness of navigation, ease of usability, convenient position elements, alerting features, attractive UI, and then make adjustments after several rounds of review with users.

Tools used: Sketch, Invision, Principle

No images provided
Connect CMS Image fields (Image 1–10)

My Work

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© 2026 Eric Best. All rights reserved

Made with ❤️ in 🇨🇦

eric best

LINKEDIN

BEHANCE

Looking for new opportunities

Let’s work together

contact me

contact me

Footer image

© 2026 Eric Best. All rights reserved

Made with ❤️ in 🇨🇦

eric best

Looking for new opportunities

Let’s work together

contact me

contact me

Footer image

© 2026 Eric Best. All rights reserved